When innovation moves fast, IT has to move faster.

08/06/2025 IT Solutions for Companies Created by Marco Stadler, CSO Green

In today’s economy, where new platforms, ecosystems, and technologies can dominate the market within months, the speed of innovation has become a matter of survival. Generating ideas is only the first step. The real challenge lies in turning those ideas into market-ready solutions – quickly, securely, and at scale.

Here’s the quiet truth: It’s not a lack of creativity or market understanding that holds many companies back – it’s an IT infrastructure that can’t keep up with the pace of opportunity.

The foundation matters. And it’s moving faster than many realize.

IDC predicts that by 2026, over 70% of companies that fail to modernize their infrastructure will fall behind their competitors.

Marco Stadler, CSO Green

Three reasons why the time to act is now

1. Innovation cycles are getting shorter – never longer

AI, platform-based business models, and data-driven strategies are accelerating market dynamics. Waiting to modernize until the need is critical means you’ll already be behind schedule. A modern infrastructure allows you to seize opportunities as they emerge, not months later.

2. Compliance demands are intensifying, and delay is not an option

From ESG requirements to data privacy laws and geopolitical uncertainty, businesses are expected to maintain complete control over their data and operations. Delaying modernization creates dependencies, limits flexibility, and can undermine trust and compliance.

3. Infrastructure has become either a competitive advantage or a liability

According to Deloitte, companies that view infrastructure as a strategic enabler, not just an IT expense, achieve greater innovation and operational excellence. Treating infrastructure as a cost today may compromise your ability to compete tomorrow and leave future growth on the table.

Is your infrastructure ready for tomorrow’s innovations?
Take the reality check now.

Start the reality check

Trust starts with a strong foundation

Strategic decisions require reliability. Only those who future-proof their infrastructure today are laying the foundation for sustainable innovation, resilience, and growth across technology, compliance, finance, and operations.

Trust isn’t built through bold announcements. It’s built through systems that scale on demand, manage data with sovereignty, operate with energy efficiency, and treat security as a baseline, not an add-on.

Infrastructure that meets these criteria becomes a company’s most powerful silent force.

Ready for the reality check? Evaluate whether your infrastructure is truly ready to support your ideas.

Trees and shrubs surrounding the Datacenter M Metro Campus Zurich.

Choosing the right provider

Why Green?

Green delivers exactly that foundation

State-of-the-art, energy-efficient data centers at multiple strategic locations
Seamless connectivity to cloud ecosystems and partner networks
Flexible, scalable, and sovereign access to High Performance Computing – in collaboration with HPE
Infrastructure designed for ESG compliance, maximum availability, and longterm redundancy
A partner that doesn’t just operate infrastructure, but understands it as the foundation for your innovation