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Choosing the perfect domain

Choosing the right domain name is a crucial factor for success on the internet. If you want to be found on the internet, you need a memorable and logical website address. The simpler and more obvious, the faster you will be found on the web and the easier it will be for people to remember the address.

Three important principles

Choose a domain name that is related to the theme of your website or choose an existing company or club name.
The name should be short and concise so that it is easy to remember.
Avoid numbers, as they are often misleading.

Rules for the domain name
Upper and lower case are ignored ( is identical with The minimum length depends on the respective top-level domain. The minimum length of a .ch-domain is 3 characters and the maximum length is 63 characters.
The only special character allowed is the hyphen. However, the domain name may neither begin nor end with ""-"".

Reserve several variants

For domain names that can be represented with different spellings (for example, with and without a hyphen), or domain names that are frequently misspelled, we recommend that you reserve both or all variants. This also applies to possible abbreviations of your domain name. Redirect these variants to your main domain name.

Choice of domain extension

Top-level domain is often abbreviated to TLD or simply referred to as domain extensions. This is the part of a domain name that is to the right of the dot. So, for example, the .ch in These endings are divided into two groups.

Generic Top Level Domains (gTLD): these include the traditional domains such as .com, .biz, .info, .net and .org, but also all the new Top Level Domains such as .restaurant, .real estate or .cool.

Country code Top Level Domains (ccTLD): this includes all domains that are assigned to a country, such as .ch, .li, .fr, .at, or .de.